Ametra blog
Here we cover all things color—from Pantone product spotlight and how-to guides, to marketing and branding, color education and news.
Product Spotlight
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How Pantone Builds Quality and Client Trust
In the fast-paced world of design, consistency and precision are non-negotiable. Whether you’re working in graphic design, interior design, fashion, or print production, delivering accurate and visually harmonious results is...
How Pantone Builds Quality and Client Trust
In the fast-paced world of design, consistency and precision are non-negotiable. Whether you’re working in graphic design, interior design, fashion, or print production, delivering accurate and visually harmonious results is...
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Choosing the Right Pantone Guide
When it comes to professional color management, choosing the right Pantone guide can make all the difference. Whether you're working in design, printing, or branding, Pantone offers tailored solutions to...
Choosing the Right Pantone Guide
When it comes to professional color management, choosing the right Pantone guide can make all the difference. Whether you're working in design, printing, or branding, Pantone offers tailored solutions to...
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Get Radiant Finishes with the Pantone Metallics...
The Pantone Metallics Guide Coated offers 655 metallic colors, perfect for adding luxurious, reflective finishes to packaging, branding, and marketing materials. Achieve dazzling, consistent results with Pantone’s premium metallic shades....
Get Radiant Finishes with the Pantone Metallics...
The Pantone Metallics Guide Coated offers 655 metallic colors, perfect for adding luxurious, reflective finishes to packaging, branding, and marketing materials. Achieve dazzling, consistent results with Pantone’s premium metallic shades....
Marketing and branding
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How to choose colors for an e-commerce website
Elevate your e-commerce design: Discover the latest best practices and expert tips for crafting engaging online shopping experiences that convert.
How to choose colors for an e-commerce website
Elevate your e-commerce design: Discover the latest best practices and expert tips for crafting engaging online shopping experiences that convert.
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How to adapt brand color palettes for different...
Master the art of color localization to create culturally sensitive brand identities and enhance global brand recognition.
How to adapt brand color palettes for different...
Master the art of color localization to create culturally sensitive brand identities and enhance global brand recognition.
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How to use color to increase website conversions
Improve your website's UX design to boost conversions. Explore expert insights and innovative tools like Ametra's Pantone Color Guides and Ametra App in our comprehensive guide.
How to use color to increase website conversions
Improve your website's UX design to boost conversions. Explore expert insights and innovative tools like Ametra's Pantone Color Guides and Ametra App in our comprehensive guide.
Articles about color
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The history of color in art: Popular shades thr...
Discover the captivating world of color history and its influence on art, fashion, and design through different eras in this ultimate guide
The history of color in art: Popular shades thr...
Discover the captivating world of color history and its influence on art, fashion, and design through different eras in this ultimate guide
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The psychology of red: Why it symbolizes passio...
Uncover the psychological and emotional connotations associated with the red color meaning.
The psychology of red: Why it symbolizes passio...
Uncover the psychological and emotional connotations associated with the red color meaning.
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Pantone vs. RAL: Which is better for industrial...
Pantone vs RAL: Which color system reigns supreme for industrial and interior design? Get the inside scoop in our comprehensive guide.
Pantone vs. RAL: Which is better for industrial...
Pantone vs RAL: Which color system reigns supreme for industrial and interior design? Get the inside scoop in our comprehensive guide.
Color Education
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The history of color in art: Popular shades thr...
Discover the captivating world of color history and its influence on art, fashion, and design through different eras in this ultimate guide
The history of color in art: Popular shades thr...
Discover the captivating world of color history and its influence on art, fashion, and design through different eras in this ultimate guide
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The psychology of red: Why it symbolizes passio...
Uncover the psychological and emotional connotations associated with the red color meaning.
The psychology of red: Why it symbolizes passio...
Uncover the psychological and emotional connotations associated with the red color meaning.
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Pantone vs. RAL: Which is better for industrial...
Pantone vs RAL: Which color system reigns supreme for industrial and interior design? Get the inside scoop in our comprehensive guide.
Pantone vs. RAL: Which is better for industrial...
Pantone vs RAL: Which color system reigns supreme for industrial and interior design? Get the inside scoop in our comprehensive guide.
How-to
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How to test color accuracy before printing
Ensure accurate color representation with our Ultimate Guide to color proofing. Learn how to test color accuracy before printing.
How to test color accuracy before printing
Ensure accurate color representation with our Ultimate Guide to color proofing. Learn how to test color accuracy before printing.
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How to create the perfect color scheme for Inst...
Discover the ultimate guide to packaging design for branding and Instagram. Learn how to create the perfect color scheme with Ametra's expert tips and tools.
How to create the perfect color scheme for Inst...
Discover the ultimate guide to packaging design for branding and Instagram. Learn how to create the perfect color scheme with Ametra's expert tips and tools.
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Convert Colors from Pantone to CMYK
Get the ultimate guide on Pantone Color Guide usage for precise color conversion from Pantone to CMYK. Enhance your color accuracy today.
Convert Colors from Pantone to CMYK
Get the ultimate guide on Pantone Color Guide usage for precise color conversion from Pantone to CMYK. Enhance your color accuracy today.
