Color Insights & Learning

Why red and yellow are the most popular colors ...
Discover why red and yellow dominate fast food branding. Explore the psychology behind these colors and their impact on consumer appetite.
Why red and yellow are the most popular colors ...
Discover why red and yellow dominate fast food branding. Explore the psychology behind these colors and their impact on consumer appetite.

The best fonts to pair with different color sch...
Master color typography with our expert guide. Learn the best practices for pairing fonts with different color schemes effectively.
The best fonts to pair with different color sch...
Master color typography with our expert guide. Learn the best practices for pairing fonts with different color schemes effectively.

The history of Pantone’s most iconic colors
Dive into the history and significance of Pantone's most famous colors. Our ultimate guide covers the iconic colors that shaped the world of color matching.
The history of Pantone’s most iconic colors
Dive into the history and significance of Pantone's most famous colors. Our ultimate guide covers the iconic colors that shaped the world of color matching.

What colors work best for office and workspace ...
Discover the best office color schemes to boost productivity and enhance workspace design. Learn how to choose the perfect colors for your office.
What colors work best for office and workspace ...
Discover the best office color schemes to boost productivity and enhance workspace design. Learn how to choose the perfect colors for your office.

What is the science behind optical illusions in...
Discover the science behind optical illusions in color and how they impact our perception. Learn more about the fascinating world of color and vision.
What is the science behind optical illusions in...
Discover the science behind optical illusions in color and how they impact our perception. Learn more about the fascinating world of color and vision.

How color plays a role in product photography
Elevate your product photography with Ametra's color solutions. Get precise color matching and expert project management tools for your business.
How color plays a role in product photography
Elevate your product photography with Ametra's color solutions. Get precise color matching and expert project management tools for your business.

Why green is the most calming color: Science be...
Discover the science behind relaxing colors and their impact on our well-being. Learn how colors like green can calm the mind.
Why green is the most calming color: Science be...
Discover the science behind relaxing colors and their impact on our well-being. Learn how colors like green can calm the mind.

What is metamerism and how does it affect color...
Discover how the metamerism effect impacts color perception in various lighting conditions. Learn more about its implications in industries like construction and design.
What is metamerism and how does it affect color...
Discover how the metamerism effect impacts color perception in various lighting conditions. Learn more about its implications in industries like construction and design.